Tuesday, January 10, 2012

Making Compliance Easy (Well, Easier)

The rules and regulations for complying with the carriers ever-increasing demands for specific language have run off the rails.

The latest update comes from the nice folks at Sprint who sent a 31-page document specifying everything from the font size in which their required language be displayed on any web site that mentions a short code (e.g., "Text pizza to 12345 for free toppings!") to the - sit down for this one - contrast of text vs. background color (requiring a scientific calculation defining "contrast" that would make Einstein's head spin).

That's just one carrier.  And one update - if history is any indicator there will be another 3-4 just from them this year.  In short, compliance with these complex and ever-changing regulations is a nightmare.  The only thing worse than trying to comply is actually getting audited by the carriers and being caught having a non-compliant web page.  Then, in true imperialistic fashion, they can demand that you change your web page within 24 hours or they'll simply cut you off.

We wish we were kidding here but, sadly, we're not.  Having a simple "Help" and "Signup" page for a text messaging campaign has now become the web design equivalent of the Manhattan Project.

Our job is to make life easier for you, though, so that's what we've done.  Instead of you having to keep up with the myriad (and often indecipherable) changes we do it for you and provide you with a ready-to-roll Help and Signup page that automatically inputs your logo, essential company information and any other items that the carriers require.

Here's how we do it:
We do this by providing you with the code to insert on your web site that creates a link.  The link leads to a page stored on our site that is fully compliant and which we can change as the need arises.  All you need to do is insert that code and we handle the rest.

Here's the way it works… let's say for example you have entered all of your company's information on our fill-in-the-blanks form to create a help and sign-up page.  For a "Help" page we provide you with a block of code that looks like this:
<script language="javascript" type="text/javascript"> function openTPHelp() { HTwin=window.open('http://textpower.com/ExtRef/Default.aspx?UID={9C0D0EE2-8C04-4133-96A3-FF54B6095DC6}', 'TPHelp','scrollbars=yes,resizable=yes,width=800,height=800'); HTwin.focus(); } </script> <a href="javascript:openTPHelp()">Get texting help for TPI Demos, Keyword </a>
And that ultimately yields a link that looks like this:
Get texting help for TPI Demos, Keyword
(Go ahead, click it to see what you get.)

We can also automatically generate a signup page for you that is not only fully compliant with carrier requirements but takes the entire opt-in/signup process off your hands.  You simply insert the link and we do the rest.

The web signup page code looks like this:
<script language="javascript" type="text/javascript"> function openTPSignUp() { HTwin=window.open('http://textpower.com/ExtRef/WebSign.aspx?UID={9C0D0EE2-8C04-4133-96A3-FF54B6095DC6}', 'TPSignUp','scrollbars=yes,resizable=yes,width=850,height=800'); HTwin.focus(); } </script> <a href="javascript:openTPSignUp()">Sign up for TPI Demos, Keyword 's text service</a>
And ultimately yields a link that looks like this:

Sign up for TPI Demos, Keyword 's text service
Now, we understand that your company has its own branding and that includes colors, fonts, background colors on your web page, etc.  That's why we made this process completely flexible.  When you enter your information in the form on our site all you need to do is specify how you want these pages to look and our system creates them - on the fly, if you will - to look exactly how you want, all the while retaining the compliant language and necessary elements to avoid any problems.

It's a shame that the carriers are so pedantic about everything from language to font sizes to contrast to what the buttons have to say, but it's even more of a shame for you to have to waste time trying to keep up with all the changes.  Let us do it for you.  Become a TextPower customer and we'll make sure that things are done for you so that you can focus on your business instead of becoming a carrier regulations compliance expert.

After all, that's our job.

No comments:

Post a Comment