Tuesday, July 26, 2011

The Truth About "Free" Text Messaging

We often hear questions about why people should pay for text messaging when there are ways to send it for free.  It's a reasonable question - after all, why would you buy something if you could get the equivalent at no charge?  The truth of the matter is that "free" text messaging is not the equivalent of real short code text messaging for a number of reasons:
  1. It uses an email-to-text process which violates compliance regulations published by the carriers.  If a carrier finds that you are sending text messages to their customers they have legal right - and WILL - fine you.  In some cases that fine can be a very large amount of money (one of our customers was fined - sit down before reading further… $75,000 - for using email-to-text before coming to us).
  2. It's unreliable.  Messages sent via email are subject to spam filters, get blocked by many carriers, are frequently delayed hours before delivery, etc.
  3. Email-to-text can't provide the response functions, opt-ins, opt-outs, etc., that make real short code text messaging so powerful.
There's a lot more to learn about "free" text messaging.  If you're interested enough to read more we have a white paper you can download.  It's called "The Truth About "Free" Text Messaging" and will provide you with a lot more of the details. 

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